Day of the Dead | Multi-day tour
Price range: $3,675.00 through $6,370.00
ALL RIDERS LEVELS
ᴀ ᴛᴇǫᴜɪʟᴀ.ʙɪᴋᴇ ᴄʏᴄʟɪɴɢ ᴛᴏᴜʀꜱ | 𝟧 ᴅᴀʏꜱ – 𝟦 ɴɪɢʜᴛꜱ – 𝟥 ʀɪᴅᴇꜱ
Ride through Mexico’s most iconic tradition.
From October 30th to November 3rd, cycle the Tequila region and experience the colors, culture, and soul of Día de los Muertos.
On November 2nd, join a special ride and end the day with an exclusive themed dinner celebrating life, memory, and the spirit of Mexico.
ᴀ ᴛᴇǫᴜɪʟᴀ.ʙɪᴋᴇ ᴄʏᴄʟɪɴɢ ᴛᴏᴜʀꜱ | 𝟧 ᴅᴀʏꜱ - 𝟦 ɴɪɢʜᴛꜱ - 𝟥 ʀɪᴅᴇꜱ
More than a ride — it’s a journey through Mexico’s soul.
From October 30th to November 3rd, experience one of the most meaningful and beautiful times of the year in Mexico: Día de los Muertos, the Day of the Dead.
Rooted in ancient indigenous traditions that honor the cycle of life and death, this celebration blends pre-Hispanic rituals with Spanish heritage, creating a unique cultural expression recognized by UNESCO as Intangible Cultural Heritage of Humanity.
Over five unforgettable days, we’ll ride through the Tequila region, where vibrant colors, marigold petals, and candlelight transform every town into a living work of art. On November 2nd, the Day of the Dead itself, we’ll enjoy a special cycling route that combines nature, culture, and reflection — followed by guided visits to Tequila and Etzatlán, where local families open their doors to share altars, offerings, and stories that celebrate life through remembrance.
We’ll close the experience with an exclusive Día de los Muertos dinner, filled with symbolism, flavors, and emotion — a tribute to Mexico’s deepest tradition and to the riders who journeyed through it.
Día de los Muertos — Ride through tradition, color, and the eternal spirit of Mexico.
| DATES | PRICE | AVAILABILITY |
| October 30th to November 3rd | $4,900.00 | Book Now |
| Single Supplement From: | $1,470.00 |
UNESCO World Heritage
around agave fields
ɪɴᴄʟᴜꜱɪᴏɴꜱ + ᴅᴇᴛᴀɪʟꜱ ꜱᴡɪᴘᴇ ᴍᴇɴᴜ ➡︎
🌐 ʜᴀᴄɪᴇɴᴅᴀ ᴇʟ ᴄᴀʀᴍᴇɴ ʜᴏᴛᴇʟ & ꜱᴘᴀ
Tequila.bike include 4 nights accommodations in Hacienda El Carmen Hotel & Spa founded in 1573 and located in the Valles region of the state of Jalisco.
Hacienda El Carmen Hotel & Spa is a place filled with a wealth of wonder, from its tradition and history to its imposing colonial architecture, where you can experience the Mexico of yesteryear with the comfort of today.
Enjoy a pleasant stay, take a break from the daily grind, and revel in the splendid views of the Tequila and Ameca volcanoes.
-
Cycling Profesional Hincapie Jersey- Specialized Water bottle
- B2B ᴄʏᴄʟɪɴɢ xᴘ® socks
Get ready to kick off and wrap up your Tequila cycling adventure in style! We’ve selected some truly special spots for our welcome and closing dinners. You’ll be savoring delicious Mexican cuisine in a relaxed and cozy atmosphere, soaking in the authentic vibes of Mexico. These evenings are designed for you and your companions to unwind, connect, and create beautiful memories of your first and last days on this incredible journey.
After a rewarding morning of cycling through the stunning Tequila region, you can look forward to delightful lunches at our carefully selected local restaurants. We’ve handpicked charming spots with the best regional dishes and a welcoming atmosphere—the perfect way to relax and refuel. In the evenings, while most dinners will be conveniently arranged at your hotel, some nights we’ll embrace the opportunity to savor authentic Mexican cuisine at iconic locations along our routes, immersing you in the vibrant culinary scene of the agave landscape. To complement each meal, you’ll also enjoy a curated selection of fine Mexican wines and, of course, our world-famous tequila.
In B2B ᴄʏᴄʟɪɴɢ xᴘ® one of our main concerns is to keep you safe all the way long in Tequila Experience. You can always be confident that our follow staff will be looking after you and ready to assist you with any need you may have.
Our security measures are the following:
VEHICLES
One follow vehicle will be looking after each group. You will always find members of our staff along the road with a vehicle available for any requirement.
COURSE MARSHAL
One course marshal with extensive national and international experience will be accompanying the participants to assist them as needed and providing recommendations to maximize their cycling skills.
MEDICAL SERVICES
We recommend that you take a medical exam before the tour. Remember that the health of the riders is the sole responsibility of each one and NOT of the Organizing Committee. Professional medical assistance will be offered to cover any eventuality that may arise throughout the route.
MECHANIC ASSISTANCE
Mechanic will be on the route assisting you in any mechanical issue during or after the ride. Basic spare parts with additional cost
.
Knowing what and how to eat during an endurance session, is vital to achieve your goal and finish it healthy and safe.
In the fixed and in the ground-based supply stations we will provide the following:
FOOD
Portables, Fruit, Pretzels, cake, potatoes.
HYDRATION
Isotonic drink, Water, Coke, Ice
Enjoy a professional sports massage every day, scheduled after each ride to speed recovery and keep you fresh. A licensed therapist will be available at designated times throughout the tour. At the start, you’ll receive the schedule and booking instructions—please reserve your slot in advance.
Our Tequila.bike group will be welcomed with an exquisite three-course meal that celebrates the flavors of Jalisco. Afterward, we’ll immerse ourselves in the fascinating world of tequila with a guided experience that reveals the secrets behind its production. The journey culminates with a private tequila tasting, where we’ll learn the art of savoring Mexico’s most iconic spirit—an experience of tradition, culture, and pure enjoyment.
Night falls and marigolds draw a path of light. By candle glow and papel picado, we gather at a long table to honor those who ride with us in memory. Live music leans into quiet boleros; the soft clink of glasses toasts life, the road shared, and the gentle return of our loved ones.
A seasonal menu arrives in measured cadence—warm, fragrant, unmistakably Mexican—paired with selected Mexican wines and a curated range of origin tequilas. There is a brief silence, a few words of gratitude, and one last peloton photo in candlelight.
More than a dinner, it is the closing ritual of the journey—intimate, elegant, and true to the spirit of this land.
Where cycling becomes experience.
We will have two vans available to bring you and your bike back to the hotel after the ride. Another van will also be available for the companions, to bring them from the hotel to the restaurant where we will have lunch. The cyclists will be there to have lunch as a big group and continuing with the afternoon activities.
Day of the Dead in the Tequila Region
Across the Tequila region—Etzatlán, Magdalena, Tequila, and Amatitán—memory glows under thousands of candles and the air is rich with marigold. It’s not just a festival: it’s a meeting of two worlds. Pre-Hispanic offerings and Catholic tradition embrace to welcome, for one night, those we love. You roll in on your bike, volcano on the horizon, agaves by your side… and feel life and death in conversation—respectful, colorful, musical.
Where cycling becomes experience.
Why experience it here?
-
Living syncretism: altars, pan de muerto and papel picado alongside prayers, church bells and mariachi in story-filled towns.
-
Agaves & legend: ride blue-green rows over red earth while the journey to the Mictlán makes sense before candlelit altars.
-
Seasonal flavors: pan de muerto, atole, Jalisco cuisine and origin tequilas that honor this land.
-
Light & quiet: golden sunsets, illuminated cemeteries, families gathered— a ritual that invites you to celebrate life with humility.
What it means to Mexicans
Day of the Dead is identity and belonging. It’s the certainty that loved ones return home, guided by candlelight and marigold. It is family, memory, and community: we set the table for those who departed, share bread and songs, and affirm that love outlives time. Experiencing it in the Tequila region is witnessing that cultural heartbeat on every street.
What you take with you
-
Authentic memories: candlelight, flowers, laughter—moments that don’t need filters.
-
True connection: a cyclist community, local guides, and a pace designed to see, smell, taste, and understand.
-
Peace of mind: flawless logistics, total safety, and attention to detail.
High-level cycling in the heart of Jalisco.
Created by cyclists, for cyclists.
Exclusive events for riders who want more than just a ride.
Click title to see details.
5 days | 4 nights | 3 rides
201k | D+ 1,785 | 2 MOUNTAIN PASSES
RECREATIONAL LEVEL
Santa Rosa climb| 9.42ᴋ | ᴅ+452ᴍ | 4.8% | ᴄᴀᴛ. 2
Piedra Bola climb | 9.56ᴋ | ᴅ+490ᴍ | 4.8% | ᴄᴀᴛ. 𝟤
Bienvenidos a Tequila! Upon arriving at Tequila, meet us at Hacienda El Carmen Hotel & Spa, your room will be ready for you to leave your luggage and chill before our preview session where we will tell you all about the next 5 days at Tequila bike. After our welcome session, we’ll continue with a delicious dinner prepared by a prestigious caterer at the hotel to enjoy the exquisite taste of local cuisine.
🕡 ᴡᴇʟᴄᴏᴍᴇ ᴍᴇᴇᴛɪɴɢ | ᴡᴇʟᴄᴏᴍᴇ ᴍᴇᴇᴛɪɴɢ, ʀᴏᴀᴅʙᴏᴏᴋ, ᴡᴇʟᴄᴏᴍᴇ ᴋɪᴛ ᴅɪꜱᴛʀɪʙᴜᴛɪᴏɴ, ᴀɴᴅ ʙʀɪᴇꜰɪɴɢ.
🍽️ ᴡᴇʟᴄᴏᴍᴇ ᴅɪɴɴᴇʀ | ʜᴀᴄɪᴇɴᴅᴀ ᴇʟ ᴄᴀʀᴍᴇɴ ʜᴏᴛᴇʟ & ꜱᴘᴀ
📍ʀᴏᴜᴛᴇ: Hacienda – La Quemada – Magdalena
| 🚴♂️ Departs: 8:30 am ⏱️ Duration: 2.30 hours 🛣️ Distance: 67.5 km ⛰️ Elevation: 334 meters 🥵 Degree of Difficulty: Moderate 🔝 Climb: N/A |
Get ready for an unforgettable adventure! We’ll begin our exciting tour from the Hacienda, passing through the charming town of Etzatlán, where every corner tells a story. Then, we’ll head toward San Pedro, followed by a beautiful drive to Magdalena. There, we’ll take a magical tour of the town, enjoying its colors and traditions, before taking the highway that will take us to our next destination.
But that’s not all; the adventure continues! As we detour toward La Quemada, the excitement grows as we approach the heart of Magdalena. In the center of town, we’ll delight you with a delicious meal at “Fonda Lupita,” a small restaurant with over 100 years of history, where each dish is prepared with love and dedication.
Don’t miss the opportunity to experience this fusion of landscapes, culture, and flavors. We look forward to seeing you on this wonderful journey!
| 🍽️ ꜰᴏᴏᴅ | ᴘʀᴇ-ʀɪᴅᴇ ʙʀᴇᴀᴋꜰᴀꜱᴛ | ʟᴜɴᴄʜ | ᴅɪɴɴᴇʀ 🛌🏽 ꜱʟᴇᴇᴘ | ʜᴀᴄɪᴇɴᴅᴀ ᴇʟ ᴄᴀʀᴍᴇɴ ʜᴏᴛᴇʟ & ꜱᴘᴀ |
.
📍ʀᴏᴜᴛᴇ: Tequila – Santa Rosa – Tequila
| ⏱️ Duration: 3:00 hours 🛣️ Distance: 60.8 km ⛰️ Elevation: 785 meters 🥵 Degree of Difficulty: Moderate 🔝 Climb: 1 ᴘ | 9.42ᴋ | ᴅ+452ᴍ | 4.8% | ᴄᴀᴛ. 2 |
We’ll continue our journey from Tequila, ready to embark on an unforgettable adventure through the heart of Jalisco. Our day begins with a scenic drive through the agave-covered hills to the base of the impressive Santa Rosa Dam. We’ll descend to the foot of the dam wall and then embark on the third mountain climb of the tour—a challenge worthy of this incredible hike.
From there, we’ll continue to the iconic town of Tequila, home to some of the oldest and most prestigious distilleries in Mexico. We’ll enter through its charming main street, with cobblestone roads and colorful facades, and arrive at the lively main square.
As the sun begins, we’ll visit the legendary Casa Sauza, one of the world’s most historic and celebrated tequila houses. There, we’ll enjoy a delicious traditional Mexican lunch in a beautiful setting, followed by a private tequila tasting that showcases the rich and complex flavors of this iconic spirit.
This is more than just a tour — it’s a full sensory experience that connects you to the cultural richness and natural beauty of Jalisco, one pedal stroke at a time.
| 🍽️ ꜰᴏᴏᴅ | ᴘʀᴇ-ʀɪᴅᴇ ʙʀᴇᴀᴋꜰᴀꜱᴛ | ʟᴜɴᴄʜ | ᴅɪɴɴᴇʀ 🛌🏽 ꜱʟᴇᴇᴘ | ʜᴀᴄɪᴇɴᴅᴀ ᴇʟ ᴄᴀʀᴍᴇɴ ʜᴏᴛᴇʟ & ꜱᴘᴀ |
📍ʀᴏᴜᴛᴇ: Etzatlán – Piedra Bola Climb – Ameca – La Vega – Hacienda El Carmen
| ⏱️ Duration: 2:40 hours 🛣️ Distance: 73.18 km ⛰️ Elevation: 655 meters 🥵 Degree of Difficulty: Intermediate 🔝 Climb: 𝟣ᴘ | 9.56ᴋ | ᴅ+490ᴍ | 4.8% | ᴄᴀᴛ. 𝟤 |
Get ready to embark on our final grand adventure through the stunning region of Tequila!
After an unforgettable week, we’ll depart from the majestic historic railway station in Etzatlán, built in 1878 and now transformed into a railway museum. From there, we’ll begin our journey along the Vías Verdes of Jalisco — former railroad tracks now turned into a paradise for cyclists.
We’ll ride toward the charming town of Ahualulco, where we’ll briefly leave the Vías Verdes to tackle the famous climb to the Piedra Bola area. This unique site is renowned for the mysterious spherical rock formations that crown the mountaintop — a fascinating geological phenomenon well worth exploring.
From there, we’ll descend into the town of Ameca and rejoin the Vías Verdes, heading toward the picturesque village of La Vega. Our final destination is the magnificent Hacienda El Carmen, where we’ll celebrate the end of our journey with a delicious traditional Mexican meal, surrounded by history and natural beauty.
Don’t miss this final opportunity to immerse yourself in the culture, nature, and magic of the region. Every pedal stroke brings you closer to wonder, connection, and the joy of adventure!
| 🍽️ ꜰᴏᴏᴅ | ᴘʀᴇ-ʀɪᴅᴇ ʙʀᴇᴀᴋꜰᴀꜱᴛ | ʟᴜɴᴄʜ | ᴅɪɴɴᴇʀ 🛌🏽 ꜱʟᴇᴇᴘ | ʜᴀᴄɪᴇɴᴅᴀ ᴇʟ ᴄᴀʀᴍᴇɴ ʜᴏᴛᴇʟ & ꜱᴘᴀ |
As our incredible cycling tour through the beautiful region of Tequila comes to an end, I find myself filled with a mix of emotions. It’s hard to say goodbye to such an amazing group of people who have shared this adventure with me.
We’ve pedaled through stunning landscapes, enjoyed the rich culture of Jalisco, and tasted the finest tequila together. Each moment has been a treasure, filled with laughter, camaraderie, and unforgettable memories.
Thank you for your enthusiasm, your kindness, and your spirit of adventure. You have made this journey truly special. While our paths may diverge, the bonds we’ve formed will remain in our hearts.
Let’s carry the joy of this experience with us as we continue our journeys. Until we meet again, ride safe and keep the spirit of adventure alive!
With warmest regards and heartfelt gratitude,
B2B cycling xp team
Do you want to arrange your own group/private tour? Custom tequila.bike tour is for you, tell us what you wish and we will do our best to make it happen!
Fill out the following form indicating the tour you are interested in and we will get back to you right away.
"*" indicates required fields
| DATES | PRICE | AVAILABILITY |
| October 30th to November 3rd | $4,900.00 | Book Now |
| Single Supplement From: | $1,470.00 |
Cycling here is breathing marigold into your lungs. Between agave fields, cobblestone streets, and the volcano on the horizon, Tequila glows with altars, candles, and papel picado that bring memory to life. You ride at dawn, hear distant mariachi, taste pan de muerto with café de olla, and understand why this land is spirit and root.
Where cycling becomes experience.
3 ʀɪᴅᴇꜱ | 
201ᴋ | 
ᴅ+ 1,785ᴍ
ᴡʜᴀᴛ ɪᴛ ꜰᴇᴇʟꜱ ʟɪᴋᴇ ᴏɴ ᴛʜᴇ ʀᴏᴀᴅ
-
Endless agaves: green lines shaping the valley, shifting with golden light.
-
Altars and candles: cemeteries and plazas lit to honor those who came before.
-
Historic center: cantera stone, flowered balconies, the heartbeat of a Pueblo Mágico.
-
Seasonal flavors: pan de muerto, atole, Jalisco street food and welcoming aromas.
-
The origin of tequila: red earth, distillation, and a story you sip with respect.
ᴍᴏᴍᴇɴᴛꜱ ʏᴏᴜ ᴋᴇᴇᴘ
-
Sunrise among agaves with the volcano as a backdrop.
-
Evening stroll through offerings, papel picado, and traditional music.
-
Guided tasting that reveals the soul of Mexico’s emblematic spirit.
-
Photos at iconic spots to capture the light, color, and ritual.
High-level cycling in the heart of Jalisco.
Exclusive events for cyclists who want more than just a ride.
Created by cyclists, for cyclists.
Challenging routes, unforgettable memories.
.
Get ready for Tequila toughest rides through the agave landscape! Delve into the essential routes for road cycling.
What IS included in the package rate?
- Welcome kit
- Accommodation for the nights included in your selected tour
- Morning rides as per the selected tour
- On-ride hydration and snacks
- Support and Gear (SAG) vehicle
- Mechanical assistance
- Professional tour guide
- Tequila tasting
- Tequila distillery tour
- Tequila city tour
- Breakfast, lunch, and dinner; alcoholic beverages included during meals
- Daily massage included in the official itinerary
- Round-trip airport transfers
- In-destination transportation
- Professional photos
What is NOT included in the package rate?
- Airplane flights
- Transportation not included in the official itinerary
- Personal expenses
- Medical insurance
- Bicycle rental
- Bicycle spare parts for mechanical failure or punctures
- Additional meals not included in the official itinerary
- Alcoholic beverages not included in the official itinerary
- Admission to museums, factories, and parks not included in the official itinerary
What happen if I need to cancel the Trip?
We have a flexible cancelation policy – please take a look at our terms and conditions at the time of booking. If you have any doubts please reach out and we’re happy to help.
What are the tour prices?
| Event | Duration | Rider | Shared Room | Rider | Private Room | Companion | Shared Room | Companion | Private Room |
| Mayahual Challenge | 9 days | $7,800 | $10,100 | $5,850 | $7,600 |
| Barrica Tour | 7 days | $6,200 | $8,060 | $4,650 | $6,050 |
| Tahona Tour | 5 days | $4,500 | $5,850 | $3,375 | $4,390 |
| Día de Muertos Tour | 5 days | $4,900 | $6,370 | $3,675 | $4,780 |
| New Year’s Eve Ride | 5 days | $5,200 | $6,760 | $3,900 | $5,070 |
Do you have any other questions?
If you have any other questions, you can also check out our Frequently Asked Questions section at the following link. FAQ
Do you have any questions about the Tequila Experience? Our goal is to bring happiness to cyclists like you. Please feel free to let us know of any questions or concerns you may have.
"*" indicates required fields
.
Discover the adventure on two wheels! Our cycling routes will take you through the stunning agave fields. From challenging ascents to thrilling descents, each ride is a unique experience. Are you ready to pedal and explore the natural beauty? Join us on one of our spectacular cycling routes!”
